A Website that meets today's requirements: accessible, compliant, SEO/GEO content

How we supported a website rebuild to be fully accessible, optimised for SEO and GEO, complete with accessible multimedia, and localised to rank in each target language.

The challenge

Client: an asset manager with cross-border operations in regulated markets.

The digital landscape has evolved significantly in recent years. Our client’s previous website no longer reflected today’s requirements or the standards investors now expect:

It was built for a different set of rules, and therefore significantly out of date.
Not optimised for Generative Engine Optimisation (GEO), so the AI tools and assistants increasingly used by investors to research asset managers weren’t finding or representing the business properly.
Fell short of accessibility compliance requirements under the European Accessibility Act (EAA).
The user experience, structure and content all needed to be rebuilt from the ground up, rather than adapted from the old site.

All content needed to be localised across our client’s five target languages while remaining optimised for each market, with keyword and ranking strategies tailored to local search behaviour and language that felt natural to users in every country.

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The approach

We started by mapping the requirements their final website needed to meet. From there, we built a timeline and ran several workstreams in parallel, so every area of the site kept progressing:

Multilingual SEO and GEO strategy

We built a keyword and content strategy to guide our copywriters, including recommendations for each specific language:

Keyword research and content structured to perform in traditional search engines and in generative, AI-driven search, the growing channel through which investors now discover and evaluate asset managers.
Recommendations on which sections to cover per page, in what order, and which frequently asked questions would help potential clients land on our client’s website and better understand their services.
Recommendations adapted to each specific language, i.e. a FAQ present on their German page might not appear on the French one, or the other way around, depending on what search behaviour called for in that market.

Content transcreation

Most content created by our specialised copywriters in English, then transcreated into each target language following SEO recommendations for each language, including relevant keywords naturally.

Content was delivered in batches, allowing our client to review the first drafts while we continued progressing with the remaining content.

Accessibility

Accessibility was built in from the beginning; we worked closely with the design and development team, shaping decisions across every phase of the project against a single target: WCAG 2.2 AA compliance.

Design and colour palette: accessible contrast built in from the start rather than checked at the end.
Design phase: accessibility informed layout decisions, colour application, and mobile responsiveness.
Development: accessible practices required throughout.
Testing: carried out during development, and again at the end, to verify compliance against the AA target.
Multimedia adapted and accessible.

Multilingual multimedia

For video and multimedia content, based on our client’s English version:

Localised the on-screen content with accessible design.
Produced voiceover and subtitles in each of our client’s five languages.
Ensured multimedia content met the same accessibility bar as the written page.

A blended translation methodology

With five languages and a large volume of pages to launch together, we used our blended model to balance quality, consistency and cost:

Human transcreation for brand-critical pages and highly specialised fund and regulatory content, where tone, nuance, precision and positioning matter most. Delivered by the resources vetted for our client and with years of experience working within the brand.
Hybrid workflows: machine translation with expert human post-editing for structured service and informational content.
AI translation, quality-checked, for lower-visibility, high-volume content where speed and efficiency mattered most.

This efficient model let us launch in all languages simultaneously and helped our client reduce costs.

Ongoing SEO and GEO content

To keep the website dynamic and positioned against new trends and opportunities, we have extended our collaboration for a further six months, delivering an SEO/GEO strategy that guides:

Content creation and page adaptation.
User experience improvements.
Language-by-language page optimisation, for example, creating or localising new content only where it’s relevant to our client’s target market, and aligned with local search behaviour and user expectations.

We review the SEO/GEO strategy together each month, aligning on priorities and agreeing the most relevant content to produce in support of our client’s business objectives and upcoming marketing campaigns.

Outcomes

The result is a website that matches the business it represents: accessible, discoverable by both people and AI search tools, and consistent in tone and quality across every language our client publishes in, delivered using efficient solutions and methodology, and saving our client time and cost by harmonising all content requirements under a single provider.

Accessibility

Fully compliant with the European Accessibility Act (EAA), built to WCAG 2.2 AA, accessibility statement published on their website.

Search visibility

Optimised for both traditional SEO and Generative Engine Optimisation (GEO). Monthly SEO/GEO strategy with a roadmap of content and recommendations.

Cost Controlled

Blended human, hybrid and machine translation model maximised efficiency and controlled cost across a high volume of multilingual content.

Accessible multimedia

Fully accessible multimedia, including subtitles and voiceover.

2 colleagues discuss the layout of a document

Most websites carry the same gaps: content that isn’t accessible, search visibility that stops at the source language, and localisation that loses accuracy and regulatory nuance required across markets.

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What our clients say

Client feedback

“It was a pleasure working with such a supportive and responsive team. They made the entire process easy to understand and helped us find the right balance to stay within budget. We were very happy with the result.”

Communication and public relations

“Peter & Clark has been a reliable translation partner for us since 2015, supporting complex financial and asset management–related regulatory and marketing materials. We value their high-quality work, strong understanding of industry terminology, and ability to handle demanding marketing content.”

Translation Manager in Financial Services

“They are flexible, proactive, and genuinely gung-ho—always ready to jump in and think ahead. They regularly offer smart, practical advice when we tackle new projects, drawing on real, hard-earned experience. Communication is excellent, and project management is seamless from start to finish.”

Service Team Lead

"P&C consistently deliver a high standard of customer service, demonstrated by their responsiveness, reliability, and impressive turnaround times. Despite their speed, the accuracy and quality of their translations remain exceptional. They frequently exceed expectations by returning work ahead of schedule and have often provided faster-than-quoted turnaround times when urgent requests arise."